Hasbro Interactive, Inc. (Currently named Atari Interactive, Inc.) is the former video game subsidiary of board game and toy manufacturer Hasbro. Originally formed in 1995 and headquartered in Beverly, Massachusetts, Hasbro Interactive initially published titles based on existing owned Hasbro IP, such as Monopoly and Mr. Potato Head before branching off into publishing third-party properties such as Frogger.

Following buyouts of Atari’s assets, MicroProse and Avalon Hill in 1998, Hasbro Interactive became one of the largest video game publishers in the world; however, after major financial struggles and losses corresponding from the Dot-com bubble, Hasbro sold the entirety of Hasbro Interactive, excluding Avalon Hill, to French holding company Infogrames Entertainment SA in December 2000. Following the closure of the sale, the company was renamed as Infogrames Interactive, Inc. and its purpose was reduced to becoming a copyright holder for properties formerly published under the company, with publishing transferring over to other Infogrames subsidiaries. After becoming Atari Interactive, Inc. in May 2003, it currently acts as the owner of the Atari brand name.

Reference: Wikipedia