Since the company’s founding and into the early 2000s, Apple primarily sold computers, which are marketed as Macintosh since the mid-1980s. Since then, the company has expanded its product categories to include various portable devices, starting with the now discontinued iPod (2001), and later with the iPhone (2007) and iPad (2010). Apple also sells several other products that it categorizes as “Wearables, Home and Accessories”, such as the Apple Watch, Apple TV, AirPods, HomePod, and Apple Vision Pro.
Apple devices have been praised for creating a cohesive ecosystem when used in conjunction with other Apple products, though have received criticism for not functioning as well or with as many features when used with competitive devices and instead often relying on Apple’s proprietary features, software, and services to work as intended by Apple, an approach often described as “walled garden”. As of 2023, there are over 2 billion Apple devices in active use worldwide.
Reference: Wikipedia